Rebecca Leonard

Senior Graphic Designer, Web Designer 

beccaleonard75@gmail.com

• Over 25 years of experience as a designer, specializing in concept creation for print and web across diverse formats.
• Skilled in quoting, coordinating photo shoots, and designing logos, promotional items, self-mailers, labels, websites, banners, e-blasts, and more.
• Advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, and more) with expertise in tools like After Effects, Premiere, and Dreamweaver.
• Extensive experience in creating HTML-based emails for newsletters, promotions, and campaigns.
• Adept in cross-platform design, working seamlessly on both Mac and PC.
• Proficient in social media content creation and strategy.
• Proud survivor of lockdown with three energetic sons!
• 2nd Degree Black Belt in Martial Arts, combining discipline and creativity.
• Dedicated community leader: Board Member for Stairs4RTroops.org and Personal Best Charity.

InDesign, Photoshop, Illustrator, Camtasia, Social Media Platforms (branding and cross connecting) Fireworks, Dreamweaver, Flash, Acrobat Professional Suite, Bridge, Microsoft Office, HTML, CSS, Javascript Libraries, Wordpress, WIX, iContact, Google Analytics, ZOOM, 1st Degree Black Belt

Knowledge of both PC and Mac computers. Excellent visual/conceptual skills, media requirements and terminology. Superior organization skills. Great ability to be flexible and supportive to other team members when deadlines are eminent.

Personal Best Karate, Inc.
Senior Graphic/Web Designer
2018 – Present

• Lead designer for all internal and external marketing across four locations, ensuring a cohesive and impactful brand presence.
• Designed and managed marketing materials, merchandise, websites, social media platforms, and member communications.
• Adapted swiftly during COVID-19, transitioning the school into a fully online platform and delivering behind-the-scenes graphic and technical solutions.

1-Stop Design Shop, Woburn, MA
Senior Graphic & Web Designer/Production Manager
September 2004 – March 2012

• Partnered with the Creative Director to create estimates, manage client accounts, and deliver high-quality print and web design projects.
• Developed SEO strategies and managed social media to maintain and enhance client branding across platforms.
• Collaborated with prominent clients such as Liberty Mutual, Konditor Meister, and Fidelity, ensuring brand consistency and timely deliverables.
• Provided cross-departmental support, balancing multiple projects and timelines to meet team and client needs.
• Expanded skill set with certifications in HTML and Flash, and excelled in designing for both Mac and PC platforms.
• Designed and produced print and web materials for a diverse clientele, maintaining brand integrity across all mediums.
• Hand-coded HTML and CSS for web projects, integrating seamless design with functionality.
• Delivered creative solutions for advertising, direct mail, brochures, and promotional campaigns.

CrossMedia Inc., Newburyport, MA
Graphic Designer
March 2003 – June 2004

• Managed graphic and package design accounts, including branding and packaging for Marshmallow Fluff products.
• Designed marketing materials such as postcards, corporate identity packages, advertising, brochures, direct mail, and tradeshow graphics.
• Collaborated with clients and team members to deliver exceptional design solutions, balancing creativity with functionality.

University of Massachusetts Dartmouth
Bachelor of Fine Arts, Concentration in Graphic Design/Typography, Minor in Photography
1997

Professional Training & Certifications:

• Dreamweaver Level I & II – AGI Training, 2004
• Flash I & II – AGI Training, 2008
• CSS for Designers – Advanced Training, 2011

Continuing Education:

• Ongoing participation in webinars and podcasts (2012–present) to stay updated on design trends, social media strategies, best practices, and emerging industry technologies.